The Marketing and Communications faculty at the Indian Institute of Management Amritsar comprises eight full-time faculty members with doctorates from prestigious institutions in India and abroad. They engage in diverse and evolving areas of research that reflect both foundational and contemporary themes in Marketing and Communications. The Marketing research domains include consumer behavior, services marketing, macromarketing, subsistence marketplaces, research on the intersection of markets, marketing, and society, sustainable marketing, marketing analytics, digital marketing, innovation adoption, consumer complaining behavior, luxury marketing, strategic marketing, brand management, and business-to-business/industrial marketing, highlighting relevance to both industry and policy contexts. Within the Communications domain, the research focus includes second-language learning, public speaking anxiety, crisis communication, and persuasive communication. The area faculty employ diverse research methods, including Experimental designs, Structural Equation Modeling, Meta-Analysis, and Qualitative research methods. They have published impactful research in leading international journals and authored books, book chapters, case studies, and teaching notes in leading outlets.

In terms of teaching, the area faculty offer a range of traditional courses, such as Essentials of Marketing, Advanced Marketing Management, Consumer Behavior, and Essentials of Business Communication. Additionally, they offer contemporary courses, such as AI for Marketing, Marketing Analytics, Digital Marketing, and Storytelling with Data. The area faculty also offers numerous elective courses across various programs that prepare students for the evolving marketing and business communication needs shaped by advanced technology and societal changes. Visiting faculty include practitioners from various industries who teach several marketing and business communication-related elective courses. Faculty members from the area also develop customized management development programs (MDPs) for various organizations and academic institutes. They employ modern teaching methods, including case studies, assignments, and simulations; and develop and use their own case studies, research articles, and projects in collaboration with industry experts.