ICMM 2027 – Call for Papers

Marketing

• Digital Transformation, AI and Marketing Innovation in MSMEs
• AI, Digital Communication, and Business Transformation in MSME
• Generative AI and Emerging Technologies for MSME Growth
• Strategic Communication for MSME Growth
• Branding, Digital Communication and Brand Building for MSMEs
• Consumer Behaviour, Customer Experience and Relationship Marketing
• Communication for Innovation, Knowledge Sharing, and Entrepreneurial Ecosystems
• Leadership, Internal Communication, and Organisational Agility in MSMEs
• Trust, Sustainability, and Stakeholder Communication in MSMEs
• Marketing Innovation, Entrepreneurship and Competitive Advantage
• Data-Driven Marketing, Analytics and Marketing Technology
• Social Media, E-commerce and Digital Platforms for MSME Market Access
• Sustainable, Green and Responsible Marketing in MSMEs
• Inclusive Marketing, Rural Entrepreneurship and Social Innovation
• MSME Resilience, Adaptation and Future-Ready Marketing Strategies

OB/HR (People, Leadership and Organizational Transformation in MSMEs)

• Strategic Leadership, Entrepreneurship and Organizational Transformation
• Future of Work, Digital Transformation and AI in MSMEs
• Talent Management, Skills and Workforce Development
• Organizational Behaviour, Culture and Employee Experience
• Innovation, Creativity and Organizational Learning
• Sustainable Human Resource Management and Responsible Organization
• Diversity, Equity, Inclusion and Employee Well-being
• Human Capital Analytics, HR Technology and Evidence-Based Management
• Organizational Change, Resilience and Business Continuity
• Family Business, Governance and Professionalization of MSMEs

OM/QT

• Supply chain optimization
• Lean and agile practices
• Sustainable and Circular Operations
• Technology Adoption and Digital Transformation
• Innovation, New Product and Service Development
• Resilience and Crisis Management
• Data Analytics, AI and Data-Driven Decision Making
• Quality Management and Continuous Improvement
• Capacity, Resource and Productivity Optimisation
• Smart Logistics, Transportation and Warehousing
• Behavioral Operations and Human-Centered Decision Making

Finance

• Innovative Financing and Access to Capital for MSMEs
• FinTech, AI, and Digital Transformation
• Financial Inclusion and Entrepreneurial Finance
• Sustainable Finance, ESG and Green Transformation
• Financial Resilience, Risk and Business Continuity
• Data-Driven Finance and Performance Analytics for MSMEs
• Governance, Taxation and Regulatory Innovation for Small Businesses
• Scaling, Innovation, and Financial Sustainability

IT-IS

• The Extent and Impact of Digital Technology Adoption in Emerging Economies.
• Digital Transformation for MSME growth
• Digital Public Infrastructure and MSME Transformation
• Adoption of Generative AI by MSMEs: Boon or Bane?
• AI and MSME Innovation

Economics

• Digital Transformation, Productivity and Growth of MSMEs
• Financial Inclusion, FinTech and Access to Finance for MSMEs
• Innovation, Technology Adoption and MSME Performance
• Institutions, Regulation and the Enabling Environment for MSME Development
• MSME Resilience, Adaptation and Growth in an Era of Economic and Technological Disruption
• Inclusive and Sustainable Transformation of MSMEs: Gender, Skills and Green Innovation

Strategy Area

• Strategic Agility and Competitive Advantage in MSMEs
• AI, Digital Capabilities and Business Model Transformation in MSMEs
• Innovation Strategy and Dynamic Capabilities for MSME Growth
• MSME Ecosystems, Strategic Alliances and Collaborative Innovation
• Strategic Resilience and Adaptation of MSMEs in Uncertain Environments
• Internationalization Strategies and Global Competitiveness of MSMEs