The MSDSM Media and Public Relations Committee (MPRC) is the face of the MSDSM program, representing the unique collaboration between IIT Ropar and IIM Amritsar. As the official voice of the program, the MSDSM MPRC highlights its achievements across both institutes showcasing MSDSM, while connecting its initiatives seamlessly with the wider audience. 

Through strategic communication, media outreach and event coverage including photography, videography and live streaming, the committee ensures that every initiative, conclave, guest lecture, workshop and collaboration receives maximum visibility. Working closely with all student bodies, the MSDSM MPRC represents the dual institute brand, emphasising the synergy of IIT Ropar’s technological expertise and IIM Amritsar’s management excellence, while connecting the cohort with industry, academia and prospective students.

The committee strengthens industry engagement, manages digital and press communications while documenting the program’s journey, ensuring the dual brand identity is consistently visible across platforms.Through cohesive storytelling and impactful outreach, the MSDSM MPRC amplifies the collaboration between IIT Ropar and IIM Amritsar, ensuring that the program’s vision and achievements are communicated with clarity, credibility and consistency across all audiences.