Immersion Program on Contemporary Management Immersion Applied Learning in Marketing, Finance & Analytics

The Contemporary Management Immersion: Applied Learning in Marketing, Finance & Analytics, a four-day experiential program for the students of Sparsh Global Business School, Greater Noida, was designed to bridge the gap between classroom learning and real-world business practice. It offered a contemporary perspective by integrating key functional areas, including marketing, finance, information systems, and emerging management practices. Through case-based discussions, interactive sessions, and hands-on applications, participants gain practical insights into decision-making in dynamic and uncertain environments. The program placed strong emphasis on data-driven thinking, digital transformation, and evolving consumer and market dynamics. Through this program, participants developed a holistic understanding of modern business challenges and enhanced their ability to make informed and effective managerial decisions.

The program was conducted at IIM Amritsar from 13 to 16 April 2026.