Dr. Swapan Deep Arora is a faculty in the area of Marketing Management at IIM Amritsar. He has completed his Ph.D. in marketing management from IIM Lucknow. His research has been published in leading journals including the British Journal of Management, Journal of Business Research, Technological Forecasting and Social Change, Journal of Macromarketing, and Journal of Services Marketing, among others. His current research interests include consumer complaining behavior, macromarketing, and luxury markets. He has earlier worked in the telecom services industry for around two decades with BSNL, a Government of India enterprise.