Dr. Arun K. Kaushik is an Associate Professor of Marketing at the Indian Institute of Management (IIM) Amritsar, currently serving as the Dean of Administration. With over fifteen years of experience in academia, research, and the corporate sector, he has developed, proposed, and taught various marketing courses, including Advanced Marketing Research, Sales and Distribution Management, Product and Brand Management, and Marketing Analytics.

Dr. Kaushik earned his doctorate as a full-time UGC-sponsored research scholar at the Indian Institute of Technology (IIT) Roorkee, where he focused on topics such as consumer innovativeness and self-service technologies. He holds two master’s degrees in Marketing Management and has completed the Global Colloquium on Participative Learning program at Harvard Business School in Boston, USA. He has also attended a Case Writing Workshop conducted by Harvard Business School and gained hands-on experience in crafting pedagogically driven case studies for teaching in MBA and executive education programs.

His primary research interests include Marketing, Consumer Behavior, Service Innovation, Innovation Adoption, and Destination Branding. He has published numerous research papers and a case study in esteemed indexed journals, such as the Journal of Business Research, Journal of Services Marketing, Journal of Strategic Marketing, Journal of Travel & Tourism Marketing, Journal of Vacation Marketing, and the Journal of International Consumer Marketing. Additionally, he has authored a Marketing Research textbook with McGraw-Hill Publications, Sales and Distribution Management with Wiley Publications, and another on How to Become an Exceptional Leader: Your Guide to Mastering Leadership Skills with The Reader's Paradise Publication.

Dr. Kaushik has participated in various conferences and chaired sessions at notable events such as the PAN World Management Conference and the PAN IIT Conference. He is also an active reviewer for several prestigious journals, including the European Journal of Marketing, Tourism Management, and the Journal of Retailing and Consumer Services.

Journal Publication

Anayat, S., & Kaushik, A.K. (2025). To augment or to automate: Impact of anthropomorphism on users’ choice of decision delegation to AI-powered agents. Behavior & Information Technology. DOI: https://doi.org/10.1080/0144929X.2025.2497441. (ABDC: A, ABS: 2)

Kumar, V., Kaushik, A.K., Noravesh, F., Sindhwani, R., & Mathiyazhagan, K. (2025). Green drives: Understanding how environmental propensity, range and technological anxiety shape electric vehicle adoption intentions. Technological Forecasting & Social Change, 210 (2025) 123859. (ABDC: A; ABS: 3)

Hosiar, M., Kaushik, A.K., & Varma, M. (2023). Does Corporate Sustainability Performance Influence Sales Performance? Empirical Evidence from Indian Firms. Journal of Strategic Marketing. DOI: 10.1080/0965254X.2023.2290246. (ABDC: A; ABS: 2)

Kumar, V., & Kaushik, A.K. (2022). Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. Journal of Business Research, 138, 26-37. (ABDC: A; ABS: 3)

Kumar, V., Kaushal, V., & Kaushik, A.K. (2022). Building relationship orientation among travelers through destination brand authenticity. Journal of Vacation Marketing. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1177/13567667221095589. (ABDC: A; ABS: 1)

Kumar, V., & Kaushik, A.K. (2020). Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions. Journal of Travel & Tourism Marketing, 37(3), 332-346. (ABDC: A; ABS: 2)

Kumar, V., & Kaushik, A.K. (2018). Building consumer-brand relationships through brand experience and brand identification. Journal of Strategic Marketing, 28(1), 39-59. (ABDC: A; ABS: 2)

Kumar, V., & Kaushik, A.K. (2018). Destination brand experience and visitor behavior: the mediating role of destination brand identification. Journal of Travel & Tourism Marketing, 35(5), 649-663. (ABDC: A; ABS: 2)

Kaushik, A.K. & Kumar, V. (2018). Investigating Consumers’ Adoption of SSTs - A Case study representing India’s Hospitality Industry. Journal of Vacation Marketing, 24(3) 275–290. (ABDC: A; ABS: 1)

Kaushik, A.K., & Rahman, Z. (2017). An empirical investigation of tourist’s choice of service delivery options – SSTs vs. Service employees. International Journal of Contemporary Hospitality Management, 29(7), 1892-1913. (ABDC: A; ABS: 3)

Kumar, V., & Kaushik, A.K. (2017). Achieving Destination Advocacy and Destination Loyalty through Destination Brand Identification. Journal of Travel & Tourism Marketing, 34(9), 1247-1260. (ABDC: A; ABS: 2)

Kaushik, A.K., & Rahman, Z. (2015). An alternative model of self-service retail technology adoption. Journal of Services Marketing, 29(5), 406-420. (ABDC: A; ABS: 2)

Kaushik, A.K., & Rahman, Z. (2015). Innovation Adoption across Self-Service Banking Technologies in India. International Journal of Bank Marketing, 33(2), 96-121. (ABDC: A; ABS: 1)

Kaushik, A.K., Agrawal, A.K., & Rahman, Z. (2015). Tourist behaviour towards self–service hotel technology adoption: Trust and subjective norm as key antecedents. Tourism Management Perspectives, 16, 278-289. (ABDC: A; ABS: 2)

(Google Scholar)

Teaching Interests

Essentials of Marketing, Advanced Marketing Management, Advanced Methods of Marketing Research, Sales and Distribution Management, Product & Brand Management

Case Published

Kaushik, A.K., & Mohan, G. (2020). Maruti’s Nexa – enhancing customer experience beyond buying. The CASE Journal, 16(4), 497-512. 10.1108/TCJ-03-2019-0026.

Book Authored

Hair, J.F., Anderson, R.E., Mehta, R., Babin, B.J., Kaushik, A.K. & Rahman, Z. (2024). Sales and Distribution Management (2nd Edition). Wiley Publications.

Beri, G.C., Kaushik, A.K. & Rahman, Z. (2020). Marketing Research (6th Edition). McGraw-Hill Publications. https://www.mheducation.co.in/marketing-research-9789390177530-india.

Singh, V.K., Kaushik, A.K., & Singh, R. (2024). How to Become an Exceptional Leader: Your Guide to Mastering Leadership Skills. The Reader's Paradise Publication.