RESEARCH AS CASES & RESEARCH

Arun K. Kaushik Publish on 09-05-2023

Influence of augmented reality on shopping behavior

Jagriti Srivastava Publish on 28-04-2023

CSR, monitoring cost and firm performance during COVID-19: balancing organizational legitimacy and agency cost

Ananya Syal Publish on 20-04-2023

Examining the Linkages Between Leader Humility, Leader Envy, and Innovation: A Study of R&D Teams

Udayan Sharma Publish on 17-03-2023

Arun K Kaushik Publish on 02-03-2023

Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty

Prof. Arun K Kaushik Publish on 07-02-2023

Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models

Siddharth Gaurav Majhi Publish on 04-10-2022

Ambidexterity and absorptive capacity in boundary-spanning managers: Role of paradox mindset and learning goal orientation

Nagarajan R Publish on 04-10-2022

Learning to Contract under Uncertainty in Strategic Alliances: The Co-Evolution of a Firm's Absorptive Capacity

Sujit Raghunathrao Jagadale Publish on 27-09-2022

‘Give It Up!’: A Macro-Social Marketing Approach to India’s Clean Cooking Fuel Access

Sujit Raghunathrao Jagadale Publish on 27-09-2022

Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts

Jagriti Srivastava Publish on 26-08-2022

Pankaj Gupta Publish on 23-08-2022