RESEARCH AS CASES & RESEARCH

Arun Kaushik and Prof. Gurbir Singh Publish on 07-07-2022
Modeling the Indian Households' Intention to adopt the Solar Net Metering System
Swapan Deep Arora Publish on 30-06-2022
Managing Adversity: Brands and COVID-19
Aswathy Asokan-Ajitha Publish on 27-06-2022
Business customer experience in B2B2C service settings: a scale development
Aswathy Asokan-Ajitha Publish on 27-06-2022
Work-from-home (WFH) during COVID-19 pandemic – A netnographic investigation using Twitter data
Sujit Raghunathrao Jagadale Publish on 25-06-2022
Jagadale, S. R., & Joya Kemper. (2022). 'Give it up!': A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access. Journal of Macromarketing, 1-22.
Amit Gupta Publish on 22-06-2022
Impact of Service Climate Dimensions on Customer Service Quality: Test of a Multilevel Model
Sanket Vatavwala Publish on 14-06-2022
Customer disengagement in business-to-business markets: A framework for analysis
Arun Kumar Kaushik Publish on 10-06-2022
Building a relationship orientation among travelers through destination brand authenticity
Arun K. Kaushik Publish on 18-05-2022
Qualitative Investigation of Customer Delight and Terrible Hospitality Experiences
Arun K. Kaushik Publish on 18-05-2022
Solar rooftop adoption among Indian households: a structural equation modeling analysis
Aswathy Asokan Ajitha Publish on 15-03-2022
Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations
Surender Rao Komera and Santosh Kumar Tiwari Publish on 14-02-2022
Firm-specific characteristics, political connections, and financial outcomes: Evidence from Indian firms

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