About the program

Over the past two decades, analytics has rapidly evolved from a simple number crunching exercise to a competitive strategy that is driving innovations across organizations. The explosive growth in the use of analytical methods in the recent years has been fuelled by three major developments – technological advancements leading to a tumultuous surge in data generation at both individual and organizational levels, methodological developments resulting in more effective computational approaches and faster algorithms for handling and exploring massive amount of data, and finally, exponential progress in computing power and storage capabilities.

According to a study by MicroStrategy, companies worldwide are using data to boost process and cost efficiency, drive strategy and change, and monitor and improve financial performance. The study also shows that over the next few years, the investments in analytics are predicted to accelerate for 71% of the global enterprises. In light of such trends, skills related to data science, machine learning, artificial intelligence, big data and operations research have become indispensable for young graduates. However, as the requirement for skilled professionals in these fields soars, many companies continue to report the short supply of skilled employees. Quanthub has recently compiled data from major job services and reported a shortage of 250,000 in 2020 for skilled data scientists. Since the demand for data science and analyst roles is only projected to increase in the foreseeable future, the need for relevant upskilling and specialization has become more important now than ever before.

The Post Graduate Certificate Program in Data Science & Business Analytics (DSBA) from IIM Amritsar provides an avant-garde curriculum with special focus on the required tools and techniques to formulate, analyze and find solutions to the problems faced by the businesses in today’s data driven world. This rigorous 12-months program is designed especially for young graduates with up to 2 years of work experience who aspire to develop analytical thinking and decision-making skills. The program will be delivered predominantly in the offline mode at the IIM Amritsar campus during which the participants will develop foundational to advanced understanding of these fields using in-demand tools and techniques, case studies, and capstone projects.

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