About the Program
This executive certificate program is designed to enable working managers balance their professional commitments with a desire to learn contemporary marketing proficiencies. It combines the fascinating art and science of managing products and brands to engage consumers and increase market value. Participants are selected on the basis of a rigorous interview process and have historically exhibited rich diversity, both in terms of background education and work experience across different functional areas of management.
Objectives of the Program
The contemporary business scenario presents plentiful opportunities as well as challenges. Product and brand management is not just about making and selling products; it lies at the intersection of business, technology, and consumer experience. The field has witnessed a digital revolution, resulting in magnificent developments. This demands looking at the field from a fresh perspective, not discounting the traditional knowledge, instead building on it while also understanding when it does render obsolete.
This program intends to cultivate these proficiencies and facilitate participants on their journey of continuous learning toward professional success. It offers a platform for working executives to engage with world-class faculty and peers possessing a blend of capabilities and experiences. The objective is to make the participants dive deeper into the business impact of product and brand management initiatives and systematically strategize plans to excel in the field. This program will aid in gaining insigts on analyzing, understanding, and managing product and brand for creating and sustaining value, and engaging more audiences.
Duration of the Program
Four months
Program Delivery
Live classes will be scheduled on Saturdays and Sundays in Online mode. A campus immersion component is included wherein participants get an opportunity to experience academic and cultural intermingling.
Pedagogy
A mix of lectures, assignments, cases, hands-on exercises, and analytical tools.
Program Start Date: August 2024 (tentative)
To reach us, please contact
| Mr. Rahul Vohra, Jr. Manager, IIM Amritsar 0183-5040983, +91 9872998898, +91 9888344064 rahulv@iimamritsar.ac.in |
Prof. Sakshi Aggarwal, Program Director, Assistant Professor, IIM Amritsar sakshia@iimamritsar.ac.in |
Prof. Gurbir Singh, Chairperson, Executive Education, mdp.chair@iimamritsar.ac.in |
