Pariprekshya'19 aims to provide a dais where the veterans from industry will interact and reflect with the budding managers on the recent trends and developments in the domains of Finance and Marketing. This year's panel discussions are centred around the changing nature of business landscape in both — Financial and Marketing spheres due to new and disruptive technologies. The conclave aims to provide the student fraternity at IIM Amritsar a holistic view of how these fields are undergoing a transformation from the perspective of both businesses and customers, thus creating a generation of managers who will be equipped with a deep understanding that will help them navigate the dynamic business scenario of today. While the Finance panel would discuss on "Changing Landscape of BFSI sector", the discussion for the Marketing Panel would be focused on "Marketing in the age of Voice Search and Virtual Assistants". The idea is to analyse these challenges and develop a greater sense of understanding about the rapidly changing business scenario and the technological disruptions that are going to change the nature of our work.