Pariprekshya 3

Pariprekshya 2019-The Finance and Marketing Conclave

Pariprekshya'19 aims to provide a dais where the veterans from industry will interact and reflect with the budding managers on the recent trends and developments in the domains of Finance and Marketing. This year's panel discussions are centred around the changing nature of business landscape in both — Financial and Marketing spheres due to new and disruptive technologies. The conclave aims to provide the student fraternity at IIM Amritsar a holistic view of how these fields are undergoing a transformation from the perspective of both businesses and customers, thus creating a generation of managers who will be equipped with a deep understanding that will help them navigate the dynamic business scenario of today. While the Finance panel would discuss on "Changing Landscape of BFSI sector", the discussion for the Marketing Panel would be focused on "Marketing in the age of Voice Search and Virtual Assistants". The idea is to analyse these challenges and develop a greater sense of understanding about the rapidly changing business scenario and the technological disruptions that are going to change the nature of our work.

  • Panel #1

    Changing Landscape of the BFSI Sector

    The Banking, Financial Services, and Insurance (BFSI) sector have seen a great deal of improvement in the efficiency, delivery and speed with which banking activities and other financial and insurance services being offered. The overriding reason for this positive change was the adoption of Financial Technology (FinTech). FinTech is the amalgamation of conventional banking and financial instruments with the power of technology. From 'start-ups' to established institutions, all the key players are harnessing this technological edge along the financial services' value chain to provide agile, efficient and differentiated experiences to the end-user. This movement has the potential to fundamentally transform the financial-landscape where consumers will get to choose from a larger set of options at competitive prices. Mobile Wallets, UPIs, Online Trading platforms are but a few of the most illustrious examples of FinTech application. Further, FinTech is undergoing phenomenal changes with the application of block-chain technology and Artificial Intelligence. The panel discussion will focus on how the face of banking and financial services is changing, the untapped opportunities that lay waiting, and also how FinTech would help in dealing with challenges of financial inclusion. The discussion would also touch upon the major challenges both regulatory and operational associated with FinTech.
  • Panel #2:

    Marketing in the age of Voice Search and Virtual Assistants

    Brands today owe their success to their ability to signal quality and win buyers' loyalty. Unlike radio and television that revolutionized advertising and digital marketing that opened a plethora of opportunities for marketers, voice search and virtual assistant would not just be an improvement but rather a disruption in marketing. Brand marketing will shift from marketing directly to the consumer towards marketing on these A1-based platforms (Alexa, Siri) and indicating the "target customer" through various signals including ratings, branding, price, past buyers, and more. Brands will need to get their products on these A1-platforms to get them in front of their customers along with targeting customers directly through traditional advertising. Given this context, the panel discussion will revolve around how companies need to realign themselves, to ensure visibility of the brand, whether superior marketing strategy will still matter? If so, what is likely to be different in the new age marketing? And how will these technologies change the business landscape? The discussion would also touch upon the role of these search assistants in data analytics and market research with the panellists sharing their experiences on the topic.

Finanace Panel

  • Dr. Harshavardhan Raghunath
    Partner/Senior Advisor, Bain & Co.
  • Mr. Kapish Jain
    Chief Financial Officer, PNB Housing Finance Limited
  • Mr. Jaykumar Shah
    Chief Financial Officer, TATA Capital
  • Mr. Rohit Patoria
    Head Planning and Control – Pymnt Biz, HDFC Bank
  • Mr. Sudipto Roy
    Founder and Director, Finlabs India Private Limited
  • Mr. Rakesh Singhania
    Chief Financial Officer, Wells Fargo India
  • Mr. Ashutosh Bishnoi
    MD & CEO, Mahindra Asset Management Ltd.


  • Mr. Amit Tyagi
    Chief Marketing Officer, Sonata Software Limited
  • Mr. Balaji Vaidyanathan
    ( Marketing Director - CEEMEA, Franklin Templeton)
  • Mr. Prasenjit Roy
    Senior Executive Vice President and Chief Marketing Officer, NTT Com – Netmagic
  • Ms. Archana Sinha
    Senior Director Corporate Marketing, Salesforce
  • Mr. Sudharsan R
    Head of Marketing Operations, Dell EMC
  • Mr. Sameer Seth
    ( Director Marketing, Dolby Laboratories )